Sephora gives the description of the product right here. "Rita's ready to rock and dressed to thrill, with a flavor for risks, brillant dreams to fulfill. Juiced up on extras and dazzling fashions a modern day paradise "of shake-it-up passions". The Crescent Row fragrances are based on a fashionable strip of flats in Bath, England, which serve as home to several imaginary gals. Their lives are filled with laughter, gossip, and seduction; and each scent, bottle, artwork, and name was created to reflect the fascinating protagonists. Lookin' To Rock Rita is a fruity-green fragrance that's exhilarating and stylish. Discover the scent that strikes a chord - and then come back to collect the others!"
This fragrance falls into the floral-oriental family yet it is described in the description as being a fruity-green fragrance. Either way, this doesn't seem like a fall fragrance to me. The notes are: Lemon, Coconut, Freesia, Juicy Fig, Hyacinth, Violet, Sandalwood, Brazillian Rosewood, Vanilla.
Based on the notes and the description, this sounds like a fragrance that I could either take or leave. My favorite of the three is the Eva fragrance with the rose in it. I don't know why Benefit planned the release date for when they did and I am sure that they have a good reason for it but I feel that these fragrances are going to branded as too light for cooler temperatures and be pushed aside.
photo courtesy of Sephora
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