Clinique Fall 2010 Collection - Fall Trend 2010

Clinique's newest collection for fall is a very unique concept. Instead of the usual deep eye and lip shades, this company is all about brightening eyes in order to make the wearer their most attractive no matter what season it is. The new collection is called Fall Trend 2010 and Clinique gives the following description of the collection, "Clinique's limited-edition collection of brighteners and definers plays up eyes for 3 bright looks: Fresh, Fun, Flirty".

"It's not your eyes playing tricks on you. Clinique's limited-edition collection of brighteners and definers work together to recharge your look. High Impact Mascara in new limited edition Brightening Black makes eyes look brighter - it's clinically proven. Add new limited-edition Quickliner For Eyes Intense and the dramatic contrast draws even more attention. Quick Eyes Cream Shadow and Colour Surge Eye Shadow give lids a colourful lift. And - talk about brillance - everything's ophthamologist tested, appropriate even for sensitive eyes".

The new products...

High Impact Mascara - New richly pigmented shade gives eyes instant brightening power - it's clinically proven. Kicks up the volume and length of each and every lash for a look that's lusher, plusher, bolder. Pure, deep colour only adds to the impact. Wear it once and you'll feel naked without it. Ophthamologist tested.

- Black - black

- Black/Brown - tawny

Quickliner For Eyes Intense - Favourite automatic eye liner pencil now in richly pigmented shades for instant intensity. Glides on. Smudges to a smooth blur of colour with the convenient smudge tool on opposite end. Needs no sharpening - silky formula is always ready to line and define with ease. Stays on all day. Ophthamologist tested.

- Intense Chocolate - brown

- Intense Plum - deep plum

- Intense Black - deep black

First thought - this line will sell very well! Every woman wants to look more awake and have bright eyes and the shades of these new products are very easy to work into any look. Also these products are going to be very easy for any associate at Clinique to add on a sale. I am really interested in the new Black shade of the mascara and all three of the new eye liners. It will be interesing to see if other companies follow in the footsteps of Clinique in the new few months.

photo courtesy of Clinique