DKNY pureDKNY

The newest fragrance from DKNY is named pureDKNY and is a first of its kind from DKNY. This is company that has not been known in the past for being partial to natural and organic ingredients but they seem to be changing that image with the release of this newest fragrance. Proceeds from this fragrance also go to support farmers in Uganda, allowing the user of the fragrance to both smell good and do good at the same time.

Sephora gives a great description of the fragrance and how it came about. "Look good. Feel good. Do good. This pure new scent adds a drop of vanilla to a world that needs a moment of calm. More than a fragrance, it embraces a way of being that takes time out for the simple things, the things closest to the heart: love, joy, comfort, relationships, and community. The fragrance's top notes soar of the pure scent of vanilla. Accords of dewdrop petal, lotus flower, and Bulgarian Rose harmonize with a floral heart of jasmine, freesia, and lush orchid. It finishes in a cradle of warmth: white amber, creamy sandalwood. The vanilla used in this fragrance is grown sustainably in Uganda. pureDKNY also supports CARE, an international development organization, in a specific microfinance project that will reach 900 Ugandan vanilla farmers, many of whom are women. The bottle, organic in shape and inspired by a drop of water, appears to be formed by nature. The materials include 100% recyclable glass and a cap of high-purity aluminum. Its compostable box is made of sustainably harvested paper manufactured in a mill that uses 100% renewable energy".

The notes are: Vanilla, Dew-Drop Petal, Lotus Flower, Bulgarian Rose, Jasmine, Freesia, Lush Orchid, White Amber, Creamy Sandalwood.

This fragrance is very unique, I actually fell in love with it at first sniff. The vanilla is the strongest note on first spray and then the florals come through, I noticed the jasmine and the orchid the strongest. The sandalwood makes the fragrance last and keeps the floral notes strong throughout the day. This is one of those rare fragrances where it works for anyone and can be loved by people who all different types of fragrances. I must say that I am very happy with DKNY's new fragrance and their new responsible approach to help change Uganda.

photo courtesy of Sephora