Monday, October 26, 2009

New Fragrances From D & G

Five new fragrances were recently released from the D & G design house. These fragrances are considered to be unisex and are inspired by the art of self-expression. Sephora gives the following as a brief overview of the fragrance group, "Created for the young, dynamic generation that demands the freedom to choose, D & G by Dolce & Gabbana is a line-up of five fragrances inspired by the art of self-expression. Neither male nor female-specific, the unisex scents evoke distinctly different perfume personas."

Here are the five new fragrances...

1 Le Bateleur - 1 Le Bateleur is a seductive, boundary-shattering blend with a top of cardamom and juniper berry, a heart of aquatic accord and coriander, and a base of vetyver, olibanum, and cedarwood. The provocative impression channels a distinctive character that is neither male, nor female, nor unisex, moving with dynamism to the free, edgy style that marks the D & G fashion empire. Seductive, sexy, provocative.

3 L'Imperatrice - 3 L'Imperatrice is a confident, charismatic, boundary-shattering blend with a top of rhubarb, kiwi accord, and red currant; a heart of pink cyclamen, watermelon, and jasmine; and a base of musk, sandalwood, and grapefruit wood. The impression channels a successful, compelling character that is neither male, nor female, nor unisex, moving with dynamism to the free, edgy style that marks the D & G fashion empire. Confident, successful, charismatic.

6 L'Amoreux - 6 L'Amoreux is a romantic, sensual, boundary-shattering blend with a top of bergamot, juniper berry, and pink pepper; a heart of cardamom, birch leaf, and orris root; with a base of musks and woods. The impression channels a desirable character that is neither male, nor female, nor unisex, moving with dynamism to the free, edgy style that marks the D & G fashion empire. Romantic, desirable, sensual.

10 La Roue de La Fortune - 10 La Roue de La Fortune is an adventurous, boundary-shattering blend with a top of pink pepper, pineapple, and tuberose; a heart of gardenia, jasmine, and vanilla; and a base of orris, benzoin, and patchouli. The impression channels a creative, experimental character that is neither male, nor female, nor unisex, moving with dynamism to the free, edgy style that marks the D & G fashion empire. Adventurous, creative, experimental.

18 La Lune - 18 La Lune is a hypnotizing, boundary-shattering blend with a top of apple, bergamot, and lily; a heart of rose and tuberose; and a base of orris, sandalwood, and musk. The impression channels a mysterious, delicate character that is neither male, nor female, nor unisex, movinf with dynamism that marks the D & G fashion empire. Mysterious, hypnotizing, delicate.

How is fragrance not for either gender yet is not considered to be a unisex fragrance? I guess the thought process behind that one escapes me. The company seems to consider these fragrances as separate "personalities". I guess they mean that one chooses the fragrances that is closet to their personality and not just based on what they want to smell like that day. Also, after smelling all of these fragrances, I can't really see them as fragrances that a man would choose for himself. Especially 10 la Roue de La Fortune and 18 La Lune, both of these fragrances are very floral and very feminine. My favorite fragrance of the group is 3 L'Imperatrice which is a light fruity floral that will be fantastic next summer.

Making fragrances based on personalities for either gender is a very new idea and somehow I am betting that it will churn out a million clones over the next few seasons.

photo courtesy of Sephora

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