Thursday, September 24, 2009

MAC A/W '09 - Lid Vicious

This is the last of the new looks from MAC for this fall and this one looks to be very much like the new Style Black collection, which is to be their biggest release of the season so far. This one is big on the eye products and looks to contains lots of black and lots of products that would create very dramatic looks. This look is not for the faint of heart.

MAC describes their version of the look as follows, "This season's eyes are something shady. Refined, lined, and exquistly intense, these smoky stares "have a Helnut Newton feel that's attitude driven not cover girl-y" according to MAC Senior Artist Terry Barber, of their "opening night" application and tough, shady glamour".

To get the look...

Eye Shadow - Highly-pigmented powder. Applies evenly. Blends well.
- Carbon - intense black (Matte)
- Scene - muted blue-grey (Satin)

Paint Stick - Highly pigmented, emollient colour stick. No grease or shine. Apply to skin directly or with a brush. May also be sheered down with a sponge.
- Black Black - pure black

Greasepaint Stick - A smooth and creamy black eye crayon with an opalescent sparkle finish specially formulated for maximum drama. Easily provides ultra-high-level coverage. Versatile. Use as a soft but intense liner or blend out to create a smoke-like shadow. Long-wearing. Transfer and water-resistant. Limited edition.
- Black - intense black

Fluidline - Ultra-smooth, Fluidline's gel formula provides the precision of a liquid liner with a silker, softer finish. Goes on "foolproof" with a brush in an easy dip-and-stroke action. Long-wearing. Smudge-proof. Lines up in a rich array of colours and finishes. Brushes sold separately.
- Blacktrack - solid flat black

Liquid Eye Liner - A liquid eye liner formula packaged with a unique applicator for precision application. Liquid Eye Liner is the perfect for lining and defining the eyes. Use it to subtly enhance or create bold lines. Because it's ideal for creating graphic designs anywhere on the face or body, don't limit the use of Liquid Eye Liner to the eye area. The firm, tapered tip fo the applicator is easy to control and allows for quick and precise application of the liner. Liquid Eye Liner is long-wearing, smudge-resistant and can be easily removed with Pro Eye Makeup Remover.
- Boot Black - intense black

Kohl Power Eye Pencil - A kohl pencil that has all the intensity and colour power of ultra-soft carbon. Specially formulated to provide deep, fully opaque coverage, provides an intense, smoked finish with duo-chrome pearl. Versatile in application: blend or smudge.
- Feline - rich black (Frost)

Eye Kohl - A soft-on pencil liner that lines, defines, and shades the eyes with rich colour and a silky-smooth, matte/pearl finish. Ophthamologist tested.
- Smolder - intense black

Technakohl Liner - A mechanical pencil-style liner. In formula, soft and creamy, with an intense, rich colour deposit. Blends on application, dries quickly to a long-wear, non-smudge finish. Versatile. An easy way to line the top and lower lash line of the eye. When applied at a 90 degree angle, provides a thin precision line. For thicker application, apply at a flat angle.
- Graphblack - rich graphic black

Eye Pencil - Eye Pencils are formulated to provide rich, consistent colour using ingredients that have virtually no irritancy potential. They are comfortable to apply and sharpen to a fine point to allow for precise application. Eye Pencils can be used to create a sharp line or a softer, smoky effect. They are long-lasting and won't cake or streak.
- Ebony - soft black

Zoom Fast Black Lash - An intensly rich, deep, carbon black mascara that instantly combs and lifts the lashes for incredible volume and length. A deeper, darker version of the popular Zoom Lash Zoomblack shade.
- Black - deepest black

Pro Lash - Lengthening, thickening, non-flaking, non-smudging...totally hard-wearing! Sassy and lush. Works on the catwalk, soups up the sidewalk. Tested and approved by Artists. Industrially packaged; commodity-priced. Gives you attitude. A real hardworking mascara that is lush and luxe in its finish. Good to layer. Apply one coat of Pro Lash for enhanced, defined lashes. For more drama, build up the layers. To layer - apply, allow to dry, then apply again. Pro Lash works the hardest when applied right from the roots of the lashes to the tips. For volume, apply Pro Lash to the top side of the lashes first, and then to the underside. For a perfect groomed finish, comb the lashes through with No. 204 Lash Brush.
- Coal Black - honest-to-goodness black

Lip Pencil - A pencil designed for shaping, lining, or filling in the lip. Lip Pencils have a smooth, creamy texture that is perfect for lining the lips or filling them in. They are long-lasting and available in a wide selection of colours that each work well with many different lipstick shades. The colour of Lip Pencils is protected by Vitamin E, which acts as an anti-oxidant, and they contain emollients that moisturize the lips. Lip Pencils can be worn alone, with Lipstick, or Lipglass.
- Spice - pink cinnamon stick

Overall, I don't need this much black eye makeup ever but I like how MAC has given us all the options that they have available and let us decide what items we need and what look we want to create. This is a great lead-in to Style Black...

photo courtesy of MAC

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