Monday, November 23, 2009

Urban Decay Holiday 2009 Collection

For Holiday 2009, Urban Decay released a slew of new sets that would make a great gift anyone who is a fan of the brand or to someone who is brand new to this company. I saw many of these items at Sephora earlier this week and wanted most of them for myself. I already discussed the newest Book of Shadows so we don't need to re-look at it though I think that Urbad Decay does consider that to be the "hero" product of this collection. And based just on the fact that Sephora had so few left of them, it holds the potential to be the best selling item of the collection this season. The collection items that I saw at Sephora were gift sets only, it appears as though no new colors or single products came from Urban Decay this Holiday.

Show Pony Shadow Box - A versatile kit that allows you to create both a fashion-forward or neutral look and is illustrated by Kime Buzzelli - darling of the LA art scene. Arty hipsters and makeup junkies rejoice! Urban Decay chose Kime Buzzelli, darling of the LA art scene, to illustrate this amazing Shadow Box inside and out. Kime's painting feature wickedly fashionable women - often with brightly colored makeup running down their cheeks. Inspired by these characters, this palette is filled with 6 shadows (all totally wearable) and 2 exclusive to this set: Snatch (peachy-pink with glitter) and Painkiller (turquoise shimmer). You'll love the versatility of this set: pick from bright fashion-forward shades or go neutral with "9 to 5" friendly shadows that still give a ton of personality to your look. Rounding out the set is a travel-sized 24/7 Eye Pencil in never-fail Zero (black), a mini genie bottle of Eye Shadow Primer Potion (so your makeup won't run down YOUR cheeks), and a big mirror. This Shadow Box will make you beautiful AND do wonders for your street cred. Thanks, Kime.
- Snatch Eye Shadow - peachy-pink with glitter
- Painkiller Eye Shadow - turquoise shimmer
- Mildew Eye Shadow - deep green
- Flash Eye Shadow - electric purple
- Smog Eye Shadow - deep bronze
- Toasted Eye Shadow - copper
- 24/7 Eye Pencil in Zero - black
- Eye Shadow Primer Potion

24/7 Super Stash - A set of nine, mini-sized 24/7 eye pencils that includes four new, exclusive shades and five best-selling favorites. You asked for more! This rainbow of shades is the ultimate kit: the right balance of neutrals and brights for any look. Need to modernize your little black dress? Try bold strokes of gold, green, or blue for some exotic flair. Wearing that bold printed tunic? Try smoldering layers of neutral Eye Pencils to add depth and gleam without competing. Small enough to fit in a wallet or the slimmest of evening bags, these mini-sized pencils still feature the exact formula you love in Urban Decay's full-sized 24/7 pencils: extra-creamy, easy-glide, and waterproof. Use them in combination, use them alone, or give a few away (Ok don't do that).
- Corrupt - brown sparkle
- Binge - navy (finally!)
- Eldorado - new gold
- Oil Slick - black sparkle
- Zero - black
- Graffiti - bright green with silver sparkle
- Ransom - bright iridescent purple
- Rockstar - bright purple
- Stash - dark golden green

Box of Potions - An exclusive, limited-edition kit packed with the cult-favorite Eye Shadow Primer Potion and four new primers for the lips, lashes, and complexion. It's the magic of Eye Shadow Primer Potion - for your lips, lashes, and complexion! Each product ensures that your makeup applies smoother, stays truer, and lasts longer. The runaway cult product, Primer Potion, is the ultimate eye prep product for crease-proof eye shadow. The invisible Lip Primer keeps your favorite lipstick or gloss from fading and feathering and the Eyelash Primer builds lashes by coating each one with tiny fibers. The Complexion Primer Potion for Pore Perfecting minimizes the look of pores and fine lines and the Complexion Primer Potion for Brightening creates beautifully moisturized skin that looks brighter and feels tighter.

Hall of Fame - A set featuring an XL Eye Shadow Primer Potion and four of the brand's favorite products in travel sizes. Like Gulliver in the land of Lilliputians, Urban Decay's XL Eye Shadow Primer Potion towers over four of their favorite products. Buy the set for yourself (restock your primer, then use the rest for girls' night out, snowboarding, or a trip backstage), or give it to a friend new to Urban Decay (are there still people who don't know the magic of 24/7 Eye Pencils?!)
- XL Eye Shadow Primer Potion
- 24/7 Eye Pencil in Zero - black
- Lipstick in Midnight Cowboy - sheer beige shimmer
- Pocket Rocket Lip Gloss in Timothy - coral with pink glow
- Skyscraper Multi-Benefit Mascara

Apocalyptic Nail Kit - A case featuring seven mini bottles of Urban Decay's predictions for this season's "it" nail polishes. OMG!! It's finally back...Urban Decay Nail Enamel! What better way to celebrate than with this case of SEVEN gorgeous shades. An elegant lineup of their predictions for this season's "it" polishes, these commitment-free mini bottles allow you to indulge without feeling indulgent. Black polish addicts will find new loves Apocalypse (almost black eggplant), Grunge (metallic peacock), and Gunmetal. Old school UD fans will remember Big Bang (shimmery hot pink). Sexpots will love the true red, Fbomb, and royal purple Meltdown. And fashion junkies will love shimmering White Widow. You can't wait to try them, right?!
- White Widow - white sparkle
- Gunmetal - gunmetal sparkle
- Apocalypse - black-purple
- Grunge - metallic peacock
- Meltdown - royal purple
- Big Bang - sparkling hot pink
- Fbomb - true red

Hi-Fi 24/7 Set - A set of four travel-size 24/7 Eye Pencils - including one shade exclusive to this set. Even more exciting than 24/7 Sets from years past! Try a hit of color with creamy, waterproof 24/7 Eye Pencils across your lash line and a layer of iridescent glitter on top to add dimension. Experiment your heart our, wear them in combination or alone, and show off your creative genius! This set also makes a great gift for someone unfamiliar with two best-selling products, or for that UD junkie jonesing for a new and exclusive shade.
- 24/7 Liner in Mildew - deep green (exclusive shade)
- 24/7 Liner in Zero - black
- 24/7 Liner in 1999 - plum
- 24/7 Liner in Flipside - bright teal
- Heavy Metal Glitter Liner in Distortion - opalescent pearl

I want all the sets! Seriously, this collection to me is just amazing. I already own tons of Urban Decay makeup but there are things here that I have wanted for sometime, new items that I simply must have (the Snatch shade from Show Pony looks like a color that I would kill for). I am so excited to go back to Sephora and buy everything that just came out for Holiday!

photo courtesy of Sephora

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