Friday, July 17, 2009

By Terry - French Week Day 5

For the fifth day of French Week, I have decided to look at another high quality niche brand. By Terry is a brand that is not known to many outside the beauty industry but has an extremely discerning and captive group of buyers.

By Terry was created by Terry de Gunzberg. This is not the first group of products that she has masterminded. Why do I say 'masterminded' and not 'created'? She has not only created the line of products, she created a whole new concept in the packaging of products. She originally worked for YSL and while there, she created the famous Touche Eclat pen concealer and indeed the whole concept of the click-pen method of products. Her personal product line, By Terry, is much an extension of this concept. Terry draws much of her inspiration for products and colors from museums and her garden of multi-colored roses. And who else loves roses? Me!

By Terry has a whole line of rose based products which will endlessly hold my attention during a SpaceNK visit, but today I have decided to talk about her products that have the click-pen design since they are what she is most famous for creating. Her Light Expert foundation is revered by all those who try it and it is a Holy Grail material for many of her clients.

Here is the description of the product from the company's website, "This genius foundation brush sweeps away imperfections, dull skin and shadows to reveal a flawless complexion with every stroke! Enriched in hyaluronic acid filling spheres, moisturizing, anti-aging and antioxidant active ingredients, its extreme skincare formula plumps up hollow areas and remarkably preserves the youthfulness of the skin. Its totally perfecting and almost imperceptible “super-natural” texture instantly smoothes away wrinkles and fine lines. It diminishes imperfections and erases signs of fatigue. A savvy new beauty step with easy application for an immediate radiance result". Their are two methods of application of this product and I have been told that they work equally well. The first is to use the brush as the applicator and use the product as one would a foundatiuon brush. I have been told that this produces a heavier coverage and is recommended for those who are in need of a fuller coverage from their foundation. The second method produces a sheerer application. Use the foundation brush to dab the product on the cheeks, nose, and forehead. Then a foundation sponge is used to blend the product in.

My only dislike is that this product is only available in six shades so not everyone will find their perfect match.

I adore the light reflecting particles in this product especially for use on my dark circles in the morning. They manage to instantly make my look more awake and alive. This is one product that I really feel that everyone should try at least once because they will fall in love with it.

photo courtesy of By Terry

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