Urban Decay Primer Potion

Yesterday, we looked at Too Faced's Shadow Insurance eye primer. Today we are going to look at Primer Potion from Urban Decay and decide which of them is a better product. To start off with, I have used Primer Potion much longer than Shadow Insurance. In fact, I used Primer Potion before Shadow Insurance ever even debuted on the market. Primer Potion itself has always made me very happy and i never would even have thought of trying another product except for the annoying packaging. We have all seen the You Tube videos and the beauty blogger posts where the tube is cut into and the remainging product is scooped out. And once the whole process is complete, the user finds out that she has wasted about 1/3 of the product becuase of the wand and the style of the packaging. Not cool. Since I am a klutz to begin with and therefore should not even consider putting a sharp knife into my hand, I decided to try something with different packaging. But what am I giving up?

Here is the description of the product from Urban Decay, "This miracle eyeshadow primer is unmatched by any other in the beauty industry! The genie in this bottle fulfills three wishes: eyeshadow that lasts, more vibrant and lasting color, and absolutely NO creasing. Apply Primer Potion to lids before shadow application. It dries down almost instantly (and invisibly), creating smooth lids that are super powered eyeshadow magnets. The formula is full of silicone, which you beauty mavens know makes for a smooth and silky application. Packaged in a pretty genie bottle, our Potion applies with a magic wand and flocked applicator".

This product is available in two shades, the original shade is flesh toned and the new Sin shade has a bit of champagne shimmer to it. The Sin shade can be worn with shadow over it or by itself for a polished, natural look. My thoughts today are going to be around the original formula, I haven't gotten the Sin shade yet. This product comes with a doe foot applicator and until recently, has been straight. Urban Decay must have heard all the whining around the packaging and they have updated the applicator to now be on an angle so much less product is stuck to the sides of the tube, allowing the user to not waste their favorite primer.

Primer Potion makes my eye shadow last all day. All day, as in over 12 hours. If I don't take my eye makeup off at night (with remover, water does nothing to get this product off), it will still be going strong next morning. Cream eye shadows last most of the day with this product but they are pretty much maxed out after 12 hours and begin to fade away. This product is not quite as creamy as Shadow Insurance and could make extensive blending a bit harder than the other product. I haven't really had any issues in that area arise yet.

So my choice...Primer Potion all the way! Also, with the release of the Fall 2009 products from Urban Decay, primers for the face have been released that are housed in squeeze tubes that look very much like the Eye Primer tubes. Maybe Urban Decay has something else in the works for us...

photo courtesy of Urban Decay