Tuesday, July 14, 2009

Make Up For Ever - French Week Day 2

Yesterday we looked at the products that are produced in the French countryside. Today, we are going right to the heart of Paris and looking at a company that is on the cutting edge of the beauty industry. Make Up For Ever was started by Dany Sanz in 1984 to aid her in creating up to the minute fashionable looks with high quality products that could withstand outside elements. Sanz's objective in creating her own line is as follows, "To develop an all-encompassing line for fashion and show business professionals that has every product, texture, and color needed to achieve any effect a makeup artist's heart could desire".
This line was one of the first to venture into the world on HD and the types of makeup that would need to be worn by professionals in order to appear flawless on the screen. With the advances in technology, it very quickly became evident that traditional makeup no longer passed and wasn't sufficent to cover flaws and still look natural. This line of products is used by many T.V. and movie professionals in order to create a flawless skin look and is a favorite of many women who desire a fuller coverage foundation that will not budge all day long.

The HD foundation is a favorite of mine since the first use and the matching powder is fast becoming a HG product for me. This foundation comes in a array of shades with 25 currently being offered. the array is dazzling and any skintone will be able to find themselves a great match from this collection. I use Pink Porcelain or Ivory, both pale shades with pink undertones and I have fantastic results from both shades. This foundation is oil-free and is considered to be a medium to full coverage liquid foundation. It makes flaws invisible under HD and therefore is also a great good choice for women who exist in real life.

I must say that it took a long time for me to try this product out. I had previously been quite content with my Clinique foundations and wasn't really in the mood to try something new out. Also tis product is also mentioned on the Makeup Alley Makeup Board and I was uncertain that this product could live up to the hype that centers around it. The first time that I used it, I used two full pumps and wasn't happy with how heavy it felt. I went down to using a pump and a half and later down to one pump. With one pump of product, this foundation delivers amazing coverage with no clumping or caking and without making me look too made up. After about 2 weeks, I joined the group of women who worship this product.

photo courtesy of Sephora

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