Sunday, February 28, 2010

MAC Tabloid Beauty

Since the beginning of last month, MAC has been working non stop to release new collections at the rate of once to almost twice a week. While I really do love me some MAC, I am getting a bit tired of the rapid rate of collections. I seem to remember this occuring last year at this time too and getting the same feeling. This latest collection is called Tabloid Beauty and hopefully will work better for me than Riveting ever did. The packaging on this collection is all very bright shades and will make it stand out at the MAC counters. I really do like the limited edition packaging that MAC sometimes does to match their collections, I think it makes the products much more collectable.

From MAC, "Everyone loves the sizzle, the guilty pleasure of getting the gossip and the real story. This lineup is full of outlandish claims and shocking statistics - and they're all TRUE! Our headlines are all amazing, all scientifically proven. Hot off the presses..."

Ok let's go...

Penultimate Eye Liner - Specially packaged for the Tabloid Beauty collection: a liquid, pen-style liner that provides the ultimate precise, bold line in a rich, deep, carbon-black shade. Goes on fluidly in one steady stroke to style any fashion of eye line. Clinically proven to wear for up to 12 hours. Special sleeves are available only while supplies last.
- Rapidblack - true black

Plush Lash - Specially packaged for the Tabloid Beauty collection: a mascara formulated to instantly plump-up lashes for an extreme, voluptuous effect. Builds volume smoothly and evenly from root to tip. Delivers a silky, flexible, full fan of lashes. Also lengthens, curls, and lifts. This mascara features everything you want with no clumping, spiking, smudging, or flaking. In clinical tests provides lashes with a 112% increase in fullness and 125% increase in curl. Special sleeves are available only while supplies last.
- Plushblack - black
- Brownette - chocolate brown

Pro Longwear Lustre Lipcolour - Specially packaged for the Tabloid Beauty collection: a long-wearing lip colour that applies in two quick steps. Apply the colour, let it dry, then add the top coat! Provides sheer to medium coverage with a rich, lustrous, moisturizing finish. Doesn't smudge, run, transfer, or feather - proven to provide up to eight hours of transfer-free wear. Replacement top coats available. Special sleeves are available only while supplies last.
- Lishious - soft peach with gold pearl (Lustre)
- Jazz-Y-Razz - dirty plum with pearl (Lustre)
- Boss Brown - chocolate brown with pearl (Lustre)
- Night Rose - rich plum with gold pearl (Lustre)
- Betwixt - rich red-copper with pearl (Lustre)
- Sappho - fine wine

Pro Longwear Lipcolour - Specially packaged for the Tabloid Beauty collection: a long-wearing lip colour that applies in two quick steps. Stroke the colour base on, flip the stick, and apply the clear gloss. Soft and comfortable to wear. Doesn't smudge, run, transfer, or feather - proven to provide up to eight hours of transfer-free wear. Best removed with Cleanse Off Oil. Special sleeves are available only while supplies last.
- Durashell - soft pink with gold pearl (Frost)
- Loyal - warmed brown beige (Cream)
- Passion Preserved - subdued brick red (Cream)
- Commitment - rich reddened brown (Frost)
- Clingpeach - shimmering peach (Frost)
- For Keeps - rose-plum with iridescense (Frost)
- Perennial Rose - dusty pink with gold pearl (Frost)
- Lasting Lust - smoldering red (Cream)
- Stuck On You - berry-red with gold pearl (Frost)
- Unchanging - soft neutral lilac pink (Cream)

Prep + Prime Line Filler - Specially packaged for the Tabloid Beauty collection: a primer used post-foundation, pre-makeup to camouflage, soften and relax lines and wrinkles. Applies as a cream; dries to a transparent natural matte finish. Clinically proven to help rejuvenate your look: in tests 78% of panelists saw increased firmness and 83% saw visible lifting, while 87% noted benefits in the look of lines and wrinkles. Special sleeves available only while supplies last.

Prep + Prime Skin Refined Zone - Speciallu packaged for Tabloid Beauty collection: this partial primer is a lightweight, oil-free, soy-based emulsion that instantly helps to mask visible pores and control excess surface oil and shine. Clinical tests show immediate reduction in the visibility of pores by 37% and, over time, this product reduces clogged pores by more than 25%. With regular use, the appearance of pores shrinks to almost two-thirds their original size. Special sleeves available only while supplies last.

I think I am just on MAC overload right now..nothing from this collection is really appealing to me either. I like it more than Riveting but I'm still not a huge fan of the items. Maybe I am just grumpy...I don't know. I like limited edition packagined but after looking at all of these products, I am feeling that it is on the gaudy side. What do I want? I want the Eye Liner in the Rapidblack shade, the Lipcolours in Durashell, Perennial Rose, Lasting Lust, and Unchanging. Also I would like the Prep + Prime Skin Refined Zone. I guess I am just getting overloaded right now with all the new MAC collections.

photo courtesy of MAC

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