Sunday, February 20, 2011

NARS Week Day 1 - Bento Box

Bento Box is one of the most hyped products of the past few months. We saw glimpses and hints of this product throughout the holidays but it was never available for purchase. Well, the Bento Box is the most exciting of the products that were released to celebrate the opening of the store. This set is exclusive to the NARS website and the new store so if this isn't reason enough to head over to Bleecker St., then I don't know what is...

"NARS Founder and Creative Director Francois NARS has interpreted the charisma and drama that is kabuki theatre for today's elegant, modern woman. Debuting this holiday season after years of development is the NARS Bento Box Set - a limited edition set of two Kabuki cups that were hand-poured with a new exclusive-to-NARS lipstick formula in a highly pigmented shades. Housed in handmade bento box, this set includes a Kabuki lip brush, designed for precise application by dipping the brush into the cup and blending until desired coverage is achieved. NARS captures the majesty of the kabuki lip - the ideal of feminine beauty - with Maiko and Sakura, the unique lip colors in this exquisite keepsake."

I did some background on what a bento box is and tried to determine why NARS would choose this type of box to house their major product launch. A bento box housed lunches for Japanese school children and adults alike since the beginning of the 1800s. These boxes can be simple or very ornate and made from such materials as silver or aluminum. I understand why he would choose to house Japanese products in a Japanese style box but I still need to know more about the Kabuki lip itself.

From the racked.com release on this product, I was able to find out more about Francois NARS' inspiration to create this product. "In Kabuki theater there is a style, Kumadori, which uses shades to represent different emotions and moods: red represents passion and vigor while pink represents cheerfulness and youthfulness...Maiko, a vibrant red, is the Japanese word for dancing girl and is used to refer to apprentice geishas. Sakura, a hot pink, is Japanese for cherry blossom, the symbolic flowering cherry tree integral to Japanese culture."

This set is very limited edition and I am betting that it sell out very soon. I really like both shades and I love to get my hands on this set but I know that this is one of those products that I would buy and never use because it is so pretty. This makes a perfect gift for yourself or anyone who loves beauty and/or Asian inspired products.

This is the perfect set for NARS to offer for the opening of their first stand-alone store. I don't know that The Bento Box can ever be topped with a more beautiful product...

photo courtesy of NARS

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