Smashbox Summer 2010 Collection - Naked Beauty

I am noticing a theme with a bunch of the new collections, natural makeup and neutral shades are quite popular. I don't know if it could be due to lagging sales in past collections but it feels to me like many companies are playing it pretty safe right now and releasing shades that fit any female's lifestyle and could be worn to work or out at night. I don't that that I consider this a bad idea but I do feel that at some point, you own enough of the same neutral shades and won't purchase more of what you already own. Prove me wrong?

I think that the look created on the model for this campaign is quite attractive and I can see myself purchasing some of the products as I think that they will easily work with my skintone. Smashbox describes the collection as follows, "Expose your natural beauty with this gorgeous collection of sunkissed shades. Illuminating bronzers, creamy cheek colors, and barely-there glosses create a sexy summer glow. Natural beauty - exposed".

Let's look at the new collection...

Naked Beauty Photo Finish Lid Primer - Our best-selling, ultra-luxurious lid perfector, now in a shimmering nude shade. Wear it alone as a glowy golden sheen or under one of your favorite summer shadows. This revolutionary formula contains Phytomoist, a plant based hyaluronic acid for ultimate moisturization plus skin perfecting amino acids. Soft focus pearls help diminish the appearance of fine lines and discoloration on the lids, while patented delivery system ensures effective results.

Naked Beauty High Lights/Creamy Cheek Color - This duo of sheer, creamy cheek color and soft highlighter instantly gives cheeks a sexy flush and your complexion a radiant glow.

Naked Beauty Mini Lip Gloss Set - From glistening nudes to peek-a-boo pinks, these eight mini glosses infuse lips with just the right amount of soft color and shine. All new shades! Includes: Lip Gloss in Bare, Buff, Naked, Nude, Exposed, Natural, Sunkissed, and Pure.

Halo Hydrating Perfecting Bronzer - This revolutionary bronzer imparts a gorgeous sunkissed glow while dramatically minimizing the signs of aging. Halo is packed with high performance ingredients like gold, 48 minerals, and a powerful peptide to perfect skin and get you glowing. Its patented hydration system delivers time released moisturization for a radiant, healthy complexion all day. Simply twist the shaver for the perfect amount of bronzer for a single application. In a univeral true bronze shade that works on every skintone and never looks orange. Clinical studies show: after 10 minutes, there is a 33% decrease in the appearance of wrinkles; and after 6 weeks of use, the overall appearance of fine lines & wrinkles are reduced by 67%. Oil-free, talc-free, paraben-free.

This collection may not be very unique but I can see how it will have universal appeal. I love the lip gloss and the new version of the Eye Primer. The new version of the Primer reminds me of the Sin Primer Potion from Urban Decay but I still want to get this one too. Time will tell if collections like this one sell out or if women want more color in their summer makeup.

photo courtesy of Smashbox