Bliss Best of Skintentions Daily Moisturizer

Everyone that has not been living under a rock for the past 10 years knows that sun protection is important. Most people that are looking for sun portection are concerned with the SPF number, or the Sun Protection Factor. Also, the whole beauty industry is aware that a good sunscreen will protect against both kinds of the damaging sun rays.

However, what most people don't know is that the sunscreen rating system that is in use in the United States only measures the skin burning UVB rays. So a sunscreen that is dubbed as effective is really only effective at screening out the UVB rays. The level of protection for UVA rays is not measured so with an SPF of 30, an individual will be protected against UVB rays for 30x longer but the user doesn't know if the UVA ray protection is effective for 30x longer or if the minimum of the UVA blockers are in the suncreen. The UVA rays are not burning your skin but they are actively aging skin and breaking down skin proteins.

This system for determining sun protection effectiveness is only used in the United States. In Japan, sunscreens are rated for the amount of protection that they provide against both types of sun rays. This system is called the PA rating and it is able to rate UVA rays along with the current system of rating UVB rays.

Wish you were in Japan? Well so do I. Since I can't fly around the world just to purchase sunscreen I have to shut up and deal. Right? Wrong! Bliss has just released the first sun product in the United States that was tested using the PA system and can assure the user of protection from both types of the sun's rays. This product is called Best of Skintentions and it is described as a "daily moisturizer that offers SPF 15 PA++ UVA/UVB Sun Protection for all skin types".

Here is some more information about this product from Sephora, "Bliss Best of Skintentions is a moisturizer on a mission to provide beautifully, healthy skin - today, tommorrow, and beyond. Invest in your complexion with this formula's powerful sun and antioxidant protection, essential illuminating phytonutrients, vitamins, minerals, and fatty acids that work together to keep your skin safe and smooth".

Three thoughts - I like this system that measures the UVA rays, I am so glad that the United States still operates in the Victorian era with sun protection and that other major countries are far ahead of us, and I hope this product comes out with a higher SPF.

photo courtesy of Sephora