Thursday, June 18, 2009

Stila Summer 2009 Collection

Stila seems to have had quite a wild ride the past few months, between changing top leadership and many rumors of the company totally going under, the company has been all over the beauty news. Devotees feared that they would never get their favorite lip glosses ever again. Well with a new leader at the helm, Stila has come back and hopefully they will become better than ever. With the joyride of the past few months, I was not expecting any type of new collections from them this summer. However, they surpassed my expectations and brought out a bunch of new products and colors for this summer.

The collection is called Indian Summer and it is known as the "24k Gold Collection". The collection boasts that it is infused with 24k gold. The company states that gold is a known anti-oxidant and has microbial properties. They also state that gold creates a youthful, glistening finish for the skin.

Here is the collection...

24k Lip Gloss - Add some sizzle to your summer with Stila's 24kt gloss! Infused with 24k genuine 24kt gold, this non-sticky formula gives you a vibrant, glistening, gorgeous grin. The smooth textureis loaded with moisture-locking ingredients including Vitamin E to nourish and condition and Vitamins A & C to provide anti-oxidant protection and keep the lips hydrated. The 24kt gold powder nourishes and protects the lips, and gives you a beautiful gold shimmer. Adorned with a genuine handmade Indian bindi, this glimmering gloss can be worn alone or over your favorite lipstick for a dazzling effect.
- Brilliant Pink - intense pink
- Golden Charm - intense yellow gold
- Precious Coral - light coral
- Radiant Sunset - mid-tone red
- Vintage Merlot - deep berry

Charmed Eye Shadow Palette - Go for the gold and the bold this summer with Stila's India-inspired eye shadow palette! Adorned with authentic Indian bindis, this palette features four highly-pigmented new shadow shades all infused with genuine 24kt gold. Long revered for its skin revitalizing properties, this luxurious metal helps minimize the appearance of fine lines and creates a rich, shimmering effect. Create countless looks with these silky smooth eye shadow shades. Palette includes four wet-to-dry shimmer shadows.
- Intense teal blue with green and gold shimmer/mid tone copper with gold shimmer/warm gold with gold shimmer/deep burgundy with black and red shimmer

Bronzing Tinted Moisturizer SPF 15 - Stila's bestselling Illuminating Tinted Moisturizer has gone golden! Bronzing Tinted Moisturizer SPF 15 - infused with genuine 24kt gold - contains the perfect ratio of pigment to pearl, providing a beaming, flawless face in an instant. The anti-bacterial and anti-oxidant properties of gold leave the skin with a youthful, vibrant summertime sheen, while SPF 15 ensures that the skin is protected from harmful UVA and UVB rays.

Smudge Pot - Golden Noir - Add a little sass to your sultry summer look with Smudge Pout in Golden Noir. This new twist on the cult favorite Smudge Pot sprinkles 24kt gold into the rich matte black base leaving eyes guilded and glam. Long revered for its skin revitalizing properties, this "touch of gold" helps minimize the appearance of fine lines and creates a rich, shimmering effect. The easy-to-apply longwearing formula is perfect for lining, blending, and won't clump or flake.

Mineral Bronzing Powder - Crushed Gold - Radiant, bronzed skin has never looked so good (or been so good for you!). This 100% natural finishing powder gives your skin a warm, natural bronzed glow with one simple dusting. Eco-certified ingredients hydrate and protect, while the pearl pigments and 24kt gold - a known anti-oxidant with added anti-microbial properties - keeps skin youthful and glowing. Mediterranean clay moisturizes and revitalizes the skin with minerals. The paraben-free, fragrance-free formula contains no synthetics - leaving the skin naturally fresh.

Mango Crush Lip & Cheek Stain - This season's latest super-fruit inspired multi-tasker will give you instant glamour gratification. Mango Crush Lip and Cheek Stain is infused with naturally staining mango extracts that react your personal pH levels to create your perfect shade everytime. Used a sheer blush, or a lip tint and packaged in Stila's iconic clickable pen, this formula is easy to build and blend, and leaves your lips and cheeks with a frsh flush of youth. Scented and flavored like a sweet summertime mango and infused with real extract from its namesake fruit, Stila's new Crush contains phyto-nutrients and antioxidants that protect and nourish your skin. Vitamins A, C, and E moisturize the cheeks and lips and leave them with a sheer, fresh, and radiant glow.

Lash Visor Waterproof Mascara - Stila's Lash Visor Mascara has long been an industry favorite. It's quick-drying, long-wearing; waterproof proof formula makes it the perfect do-it-all mascara. And now - it is even better! Stila has put the iconic formula in a bigger metal component - so there is more mascara to love. It also has a redesigned brush for thick, long, luxurious lashes that stay perfectly defined all day! This waterproof formula coats and fills lashes with ease, without flaking. Gentle formula keeps lashes curled and conditioned.

Convertable Color Duo - Marigold - Get that sun-kissed glow you long for with the newest edition to the award-winning Convertable Color Family - Marigold. Infused with 24kt - a known anti-oxidant with added microbial properties - Marigold features two gorgeously golden hues that will give your skin a natural, youthful glow. Wear shades alone or mix to together to create a brillantly bronzed look.

Props to Stila for taking a new ingredient - the 24kt gold - and using it to create a brand new and very unique line of products! I don't know much about the use of 24kt gold in skincare and I doubt that there has been independant research into the effectiveness of this ingredient so I am not sure how well it will perform as an anti-oxidant. That being said... I want the Brillant Pink and Radiant Sunset lipglosses and the eye shadow palette. However, the new shade of the Smudge Pot is calling my name and I am so excited to see this one in real life. I really think this new shade could be the hit of the collection.

photo courtesy of Stila

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