Freeze 24/7 Ice Shield Facial Cleanser

Freeze 24/7 is a company that is most known for it's anti-aging skin creams and the instant gratification that they are able to provide. Their skin creams are among the best selling products at Bendels and Saks and have attracted a near ravenous cult-like following. However, this company didn't really have many porducts designed to prevent signs of aging, their technology was targeted to products that only have treat the current signs of aging. But, given the time, this company has managed to release a cleanser that is the first of its kind, just as their skin creams were several years ago. This product is called Ice Shield Facial Cleanser with SPF 15 and happens to be a favorite of mine. I first tried this product out two summers ago and haven't looked back since.

This product is the first-ever face wash to contain an added SPF and has been recommended by The Skin Cancer Foundation as an effective form of sun protection. One major reason that this product is effective is that it is very easy to use in the morning and is not an extra step that could be forgotten or passed over when hurrying. And we all know that the easier a product is to use, the more likely that it is will be used consistently and correctly.

Freeze 24/7 describes the product as follows, "A world's first in preventative anti-aging skincare. By simply washing your face, Ice Shield provides protection against harmful UVA/UVB rays, one of the leading causes of skin aging. This super-charged SPF cleanser protects, hydrates, and clarifies your complexion while infusing skin with essential anti-oxidants. Easy to apply, rinses off like an ordinary cleanser, and doesn't leave a greasy residue like a traditional sunscreen. What better way to feel protected from everyday incidental sun exposure. Skin is clean, refreshed, and always protected...all day, every day, winter, spring, summer, and fall".

A couple key ingredients...

Aquea SPF Technology - shields away impurities and hamrful effects of UVA/UVB rays.

Avobenzone - a key sunscreen active ingredient and recognized by the FDA as an effective UVA filter.

White Willow Extract - natural source of salicylic acid for gentle skin clarification.

White Tea Extract - natural source of anti-oxidant for added UV protection.

Coconut Extract - natural source of emollient for superior skin hydration.

Panthenol - nourishes and smoothes the skin.

Silk Amino Acids - conditions the skin.

Tocopheryl Acetate - helps to fight against free radicals.

This product is very creamy and still manages to rinse cleanly. It has a light, unoffensive fragrance that is uni-sex and shouldn't bother even those who are most affected by fragrances.

The key to this product is that the SPF stays on the skin based on charged ions that attract the SPF ingredients but do not attract the rest of the ingredients in the cleanser. This is a fantastic idea and a great product however as stated by the company, this product is meant for incidental sun exposure. Like walking to the subway. Or sitting in an office with a window in it. It is not recommended for prolonged time spent in the sun (like at a beach for the whole day). If that is the scenerio, than a much higher SPF is recommended.

photo courtesy of Freeze 24/7