Saturday, July 10, 2010

MAC In The Groove

This is the last of the new MAC releases this week. In The Groove is the largest of the collections, featuring all full collection of products with new shades. The Mineralize products feature huge in this collection and I am betting that this collection will go over quite well. The MAC website gives the following as a description of the collection, "A modern, flowing, and fabulous way with bold, kaleidoscope colour combined with boho charm and up-to-the-minue catwalk style. Shadows are matte, sans glitter, and in the trio format. Creamy lips play perfectly off Mineralize satin-smooth eyes. Turn on and groove out!"

Let's see this collection!

Mineralize Eye Shadow (Trio) - A matte Mineralize Eye Shadow debuting with the MAC In The Groove colour collection. Three coordinating shades baked together in a single pan help create an exceptionally sheer and lightweight Mineralize application with a rich velvety-matte finish. Limited edition.
- Fresh & Easy - satin pink/pearly burgundy/satin gray
- Soften the Mood - satin light blue/pearly rose/satin light brown
- Calm, Cool, & Collected - satin beige/pearly green/satin deep green
- Togetherness - satin lavender/pearly purple/satin gray
- Making It Easy - satin dark beige/pearly beige rose/satin red brown
- Love to Love - satin beige/pearly bronze/satin brown
- In the Groove - satin green/pearly burgundy/satin coral
- Style Influencer - satin silver/pearly deep blue/satin mauve brown
- Blue My Mind - satin light blue/pearly deep teal/satin black

Powerpoint Eye Pencil - Waterproof. Longwearing. Metallic, shimmer, and matte finishes. Smooth to apply. Won't transfer, smudge, or budge... Draws the line: powers your eyes. Makes its point. Lasts.
- Navy Stain - royal blue with shimmer
- Permaplum - deeply plum with pink shimmer
- Stubborn Brown - deep rich brown

Zoom Lash - Major drama. Lasts all day. Creamy, velvety formula builds density and conditions. Feels light, supple. Ultra-sculpted brush has three-sided fibres to embrace and separate each lash, hugging every curve. Coats in one stroke from root to tip. No smudging.
- Zoomblack - rich black

Lipstick - Colour plus texture for the lips. Stands out on the runway. Simmers on the street! What made MAC famous.
- Creme d'Nude - pale muted peach beige (Cremesheen)
- Jazzed - bright coral pink (Cremesheen)
- All Styled Up - bright yellow pink (Cremesheen)
- I Like It Like That - deep blue pink (Cremesheen)
- Go For It - midtone blue purple (Cremesheen)
- Call My Bluff - midtone creamy coffee (Cremesheen)

Cremesheen Glass - A lip finish that fuses the creamy, sheen-filled nature of Cremesheen Lipstick with the shine of MAC Lipglass. Soft, comfortable, non-sticky. Applies with a doe-foot applicator. Use as top layer to its namesake Lipstick or on its own.
- Fashion Whim - light beige
- On The Scene - light coral beige
- Right image - midtone blue pink
- Going Casual - sheer lilac
- Chillin' - light white blue
- You've Got It - dirty silver gray

Mineralize Blush (Duo) - A limited-edition Mineralize Blush featuring two shades swirled into an abstract pattern. Delivers the sheer colour and soft, dimensional pearl finish of all MAC Mineralize powder formulas.
- Happy Together - satin caramel/pearly beige
- Hang Loose - satin bright pink/pearly lavender
- A Little Bit of Sunshine - satin light brown/pearly beige
- Band of Roses - satin blue pink/pearly light plum
- New Vibe - satin deep rose/pearly bronze

Mineralize Skinfinish - A luxurious, velvet-soft powder with high-frost metallic finish. Smoothes on: adds buffed-up highlights to cheeks, or an overall ultra-deluxe polish to the face.
- By Candlelight - golden pink
- Stereo Rose - coral with golden/bronze shimmering nuances
- Comfort - golden bronze
- Petticoat - pale rose with gold and amber veining

187 Duo Fibre Brush - A large full circular brush used for lightweight application and blending of face powder and pigments. Use to create soft layers or add textures. Made from a soft blend of goat and synthetic fibers.

I'm not bowled over by this collection. I actually have never used anything from Mineralize by this collection has tempted me into trying it out. I don't really find any of the lipsticks or glosses to be to my liking so I will be looking for a couple universal eye and fave shades from this collection. I would really like to get Love to Love and Togetherness from the new eye shadow trios. Facewise, I want the Mineralize Blush in Band of Roses and from the Mineralize Skinfinish, I want By Candleight and Petticoat.

photo courtesy of Nordstrom

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