The Primer Potion now comes in a tube this time around. A common complaint about Primer Potion is that you can never get all of the product out of the container. I had this complaint too so I am so grateful that Urban Decay is actually listening to their customers and trying to rework this package. Honestly, I would get to the end and then just repurchase the whole thing so Urban Decay is actaully helping us get more out of the current product. I stand by my statements that Urban Decay is one of the most amazing beauty companies in the industry today.
The new Summer 2011 products from this company...
The Quinceanera Bag - Spacious, fun, and lined with our limited edition 15 year anniversary logo! The three sided zipper makes opening easy, and interior gussets hold your stash in. In honor of our big 15, here's a makeup bag they named after the 15th birthday extravaganzas thrown for girls in Latin American cultures. Large but not huge, its open shape holds plenty of makeup. The interior features a clear, zippered pocket for your most sacred items. A double gold zipper opens on three sides, so you won't spend forever rifling through your bag, and satin inserts keep your makeup from falling all over the place. You don't have to be 15 and primping for the object of your desire to appreciate its sparkly purple-ness or cool 15-Year Anniversay ticking pattern on the lining, but whipping it out might make you feel as blissed out as if you were. It packs easily into just about any suitcase, so take it with you on your next adventure.
Urban Defense Tinted Moisturizer with SPF 20 - Urban Defense battles free radical damage and arms you with moisture, sheer coverage, and SPF 20 in a squeeze tube. A must if you crave a bare, dewy look. Who says you can't achieve a luminous, even-toned complexion without full-on foundation. Urban Defense gives you the sort of dewy radiance that usually only comes from a tryst in Fiji. The light-diffusing pigments in this wonder product diffuse the look of fine lines and wrinkles for a natural, youthful finish, while the buildable coverage it offers lets you wear it alone (great for warm weather) or under powder for a more polished look. This paraben and fragrance-free tinted moisturizer contains SPF 20, as well as a multi-mineral complex the battles free radical damage. Available in four shades to suit all skintones.
Meltdown Makeup Remover - You love our longest-lasting products, but how do you take them off? This nourishing formula will ensure that makeup removal doesn't throw you into fits. Sometimes you need a makeup remover that's as mighty as the most powerful beauty products in your beauty arsenal, which is why we created Meltdown! This stuff can take down our longest-lasting products, and it's good for your skin, too. Sea Fan Extract combats inflammation, while Beta Carotene (a source of Vitamin A) and Gatuline In-Tense (harvested from the South African Rain Forest Peekabo Plant) revitalize collagen production. Cranberry and Raspberry Seed Oils, along with Kukui Nut and Oat Oil, moisturize and replenish. The 2.5 oz squeeze tube is easy to use, as well as small enough to take on an airplane (after a long grueling flight, you'll be so glad you brought it with you).
Baked Bronzer for Face and Body - Baked has a factory full of motherly Italian women to thank for its streak-free finish. But we're not responsible for any Italian-style stares you attract. We're all for the joys of baking - just never in the sun - which is why we created Baked Bronzer. Explore the tantalizing range of shades and finishes if your objective is alluring sun-kissed that looks totally natural! This super fine powder is baked on a terra cotta disc for 24 hours and then hand-finished by a factory full of motherly Italian women.
- Baked - bronze shimmer
- Gilded - bronze shimmer with veins of gold
- Toasted - matte - no shimmer
Rollergirl Palette - For the girl who works and plays hard - easy daytime neutrals, one vivid bright, and a portable lip gloss ready for the office or an impromptu happy hour. With its sexy neutrals and captivating brights, this fun four-shadow palette can roll with you from the office right into your next hot date. Smoldering brown Darkhorse shadow was previously featured in the much sought after Naked Palette, and the coppery Suspect triumphed in the Book of Shadows. Verve is a pale oyster shimmer that also makes a great highlighter! Woodstock, a hot pink best-seller, is as perfect at the beach as is it at a bar. This tantalizing collection makes a great gift and also comes with a Lip Junkie Lip Gloss and a 24/7 Glide-On Eye Pencil, our #1 selling (and award-winning!) liner. The slim pink and gold foil case, adorned with photos of our Rollergirl, is easy to tote around and features a magnetic closure so that the contents don't wind up in your purse. Take it everywhere you go!
- Darkhorse Eye Shadow - deep brown shimmer
- Suspect Eye Shadow - copper shimmer
- Verve Eye Shadow - pale oyster shimmer
- Woodstock Eye Shadow - bright pink
- Whiskey 24/7 Glide-On Eye Liner - very deep brown
- Crush Lip Gloss - sheer bright pink
Lip Love Honey-Infused Lip Therapy - Show your lips some love with this nourishing tint. Vitamin C boosts collagen, natural oils replenish and the honey flavor is perfect for sharing with a special friend. If you're looking for a product that will make your lips kissably soft while also feeling and tasting great, trust us when we say this stuff is a whole lot of "ahhhhhhh yeah" in a tube. The smooooooth feel and enticing honey flavor will inspire addiction in both you and your makeout partner, but that's okay - it's good for you, so feel free to apply it liberally and often. Its healing powers come courtesy of a few ingredients that are rejuventating heavy hitters. Antioxidant Vitamin C boosts collagen and evens out skin tone. Millet, Jojoba, and Apricot Kernel Seed Oils work together as a powerful lip-healing trifecta to moisturize, replenish, and promote cell turnover. Our squeeze tube features a soft, wide-angled tip that applies color smoothly.
- Drizzle - nearly clear pink
- Failbait - peach
- Lolita - bright punchy pink
- Stung - berry
- Taunt - nude
Rollergirl Nail Kit - Here it is: a collection of THE six nail shades you've got to have this season. Do your own nails or get them done - just don't go without this set. Sexy shimmer, shocking vibrancy, and funky glitter - it's all in this kit of 6 stunning, must-have shades (formulated without toluene, formaldehyde, or DBP). Elevate your "at the office" look with Fame, Superfreak, and Love Train, and then be amazed how sexy these arresting neutrals look when paired with your favorite cocktail dress and strappy heels. Miss T and Woodstock are striking brights that add an element of daring to both casual and nightime looks, while Xanadu gives your nails a full-throttle dose of rockstar edge. Wear Xanadu alone, or layer a coat of this dynamic purple glitter over your favorite nail polish to add texture and make it pop. These pocket-sized bottles are highly portable and a great value, because let's face it - by the time you're even close to finishing them, you'll be asking us for next season's hot new colors. Larger bottles just end up going to waste! The collection comes housed in a box adorned with a 70s-inspired pink and gold foil design and a picture of Rollergirl. Yes, it's fantastically gift-ready...but you'll want to gift yourself with this set first.
- Fame - shimmery beige
- Superfreak - gold glitter
- Xanadu - purple glitter
- Miss T - pearly fuchsia
- Woodstock - hot pink
- Love Train - iridescent white
I'm so ready to start the summer off on a high note! It is finally beginning to somewhat warm up and I have about a month of classes left and now I am thinking about the beach and long days. My favorite piece of this collection is the Rollergirl Palette, even though I already own Darkhorse shadow and the Whiskey liner. I love both of those products and they are worth a rebuy anyway so this is great product for me. I can't wait to try the Woodstock shade of shadow and see how I can pull a bright pink shade off. I love the sound of the new lip gloss with honey in it and I must have the Drizzle and Stung shades. I want to see how creamy the texture of it is and I hope that's it's not on the sticky side.
Other products that I would like include the Baked shade of the new bronzer, the nail polish set, and the tinted moisturizer. One thought - how did the industry decide that tinted moisturizers all contain SPF 20? Where did this magic number come from? The only item from the collection that I am not at all impressed with is the 15 th anniversary product in this collection. I feel that ths bag has nothing on the eye liner set that was offered last season and I can only hope that fall's product is much better than this one.
photo courtesy of Urban Decay
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