The last time that I used a Tarte mascara was when I purchased the True Blood palette and I remember liking the product but I don't remember what the formula was. Mascara is not one of the products that Tarte is famous for but I have loved nearly everything else that I have ever used from this line so I am open to trying out their range of formulas.
The description on the Sephora website is better than the one on the Glossybox product card and I will provide that one. "An amped up, ultra-black mascara that lengthens, curls and magnifies lashes for an intensified look, while instantly increasing lash volume by up to 752 percent. Powered by tarte’s proprietary triple black complex, this long-wearing, vitamin-infused formula emphasizes length and volume while conditioning lashes for a dramatic look that won’t dry out, flake, or budge. The custom-engineered, dual-molded brush boosts even the skinniest lashes for an exaggerated, voluminous look. First, the shorter, denser side of the brush delivers the optimal amount of mascara to volumize and coat each lash perfectly. Then the longer, firmer side lengthens and separates for maximum volume without clumping."
More details are provided on this formula from Sephora. "Provitamin B5, a vitamin B derivative, helps treat and thicken the appearance of lashes, while beeswax forms a protective barrier between the skin and the environment that supports natural collagen production, and mineral pigments soothe and soften lashes. This product is formulated without mineral oil, sodium lauryl sulfates, and gluten. It is ophthalmologist tested and proven to increase lash volume by up to 752 percent."
How can a mascara get lash volume up by 752%?! I would actually think that was a typo if it wasn't in both the product description and the explanation around the benefits of this formula. I would love to see how this company even got that number for their research and experimentation since I have been trying to quantify it without successful results. I am just going to move on from this fact and review the actual formula and how the product performed...
Lights, Camera, Flashes is considered to be a lengthening and volumizing formula that helps to hold curl in the lashes. It performs nicely in all three areas but is definitely not on par with Benefit's They're Real! or Buxom Lash, I would place it more in the category with Clinique's High Impact Mascara. One coat delivers a growth to volume and lengthen, two coats are needed for a more dramatic look. This is one formula that could easily be worn during the day or night based on how the application is done, I am beginning to like formulas like this more and more since I can control the look based on how I decide to apply them.
If I had to decide, I would say this formula was better at lengthening and holding the curl in the lash than creating really think lashes. I loved how well it held the curl and opened up my eyes, this is the best aspect of the formula and the one feature that sets it apart rom most others on the market. It is traditional black shade, nothing special in this regard and it is not offered in any other shades at this time.
Removal is easy with an eye makeup remover when one coat is used, two coats makes it is bit more difficult and I usually can't get it all off when I take my makeup off at night. I did find this formula to have some issues with flaking off during the day and this was the worst aspect of the product.
I liked this formula and am glad that it was in my Glossybox to try out. I don't know that I would repurchase it again since there are so many other formulas for me to try and I already have a bunch of favorite formulas in my collection. This is a good, solid lengthening formula that adds a nice amount of volume when two coats are used. This is good day to night formula but it will not give the huge lashes that I crave.
photo courtesy of Sephora
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