Wednesday, February 6, 2013

Shu Uemura Spring 2013 Collection - Blossom Dream

Shu Uemura is a makeup company that can produce either some of the best seasonal color collections or one of the worst.  This is not a company that produces a collection that ever looks like any other from the season, every collection from this company is very unique and like no other collection that will come out for the season.  I haven't really been in love with a Shu Uemura collection since the beginning of 2009 when I loved their spring collection and I could still order it very easily in the United States.  The past few collections from this company have been pretty much unwearable for me especially since I don't use false eyelashes and would never be able to pull off some of the more dramatic lash looks that this company creates.  So I can't say that I have been really ordering much from this company lately...

Maybe the spring collection will change my lack of love for this company.  I loved their spring collections more than any others in the years past and I have been all about adding more color to my makeup collection this season.  Blossom Dream is the name of the new collection and it is inspired by all shades of spring flowers.  If there ever was going to be a collection that I will love from Shu Uemura, this is the one.

"From the moment colors are added to her purified canvas, beauty blooms from her face. A unique personal beauty lies within you and blooms like spring flowers along with your hopes, dreams, and ambitions, just like Mr. Shu Uemura’s colors filled dreams in Hollywood.  The atelier’s secret color recipes are now shared with the entire world. Soothing shades in every possible combination abloom with infinite beauty inspiration to fuel the dreams that exists in every woman."  The eye makeup look on the model is a bit on the extreme side for me but I would be more likely to purchase the palettes and then only use two or three of the shades at once (instead of five or more).

The Blossom Dream collection!

High Performance Balancing Cleansing Oil Advanced Formula - The #1 cleansing oil legacy started with Unmask, our first magic oil since 1967. Today, through half a century of continuous innovation, its superior performance has captured the trust of women from around the world.  In 2013, Shu Uemura goes back to its origin. the legendary Unmask is re-expressed in a modern touch, creating a range of limited edition cleansing oils.  For all skin conditions - Camellias embody the elegance of Unmask’s origins. Infused with Asian Botanical Oils such as Camellia Oil and Ginger Root Oil, this formula cleanses with gentle touch and maintains skin’s moisture balance. Leaves skin feeling comfortable with a fresh and sensuous rosemary aroma.

Fresh Pore Clarifying Gentle Cleansing Oil - The #1 cleansing oil legacy started with Unmask, our first magic oil since 1967. Today, through half a century of continuous innovation, its superior performance has captured the trust of women from around the world.  In 2013, Shu Uemura goes back to its origin. The legendary Unmask is re-expressed in a modern touch, creating a range of limited edition cleansing oils.  For pore concerns-floating cherry blossom petals evoke the fresh sweetness of spring.  A light-textured oil for complete pore cleansing with Sakura Complex.  Washes away pore concerns for refined, smooth, visibly poreless skin.

Ultime8 Sublime Beauty Cleansing Oil - The #1 cleansing oil legacy started with Unmask, our first magic oil since 1967. Today, through half a century of continuous innovation, its superior performance has captured the trust of women from around the world.  In 2013, Shu Uemura goes back to its origin. the legendary Unmask is re-expressed in a modern touch, creating a range of limited edition cleansing oils.  For global skin concerns- the luminous sparkle of gold, delicate yet bold, expresses the ultimate in modern luxury. 8 exquisite oils are infused with botanical ingredients. A cashmere-like cocooning oil to fight all skin concerns for supreme skin quality.

Whitefficient Clear Brightening Gentle Cleansing Oil - The #1 cleansing oil legacy started with Unmask, our first magic oil since 1967. Today, through half a century of continuous innovation, its superior performance has captured the trust of women from around the world.  In 2013, Shu Uemura goes back to its origin. The legendary Unmask is re-expressed in a modern touch, creating a range of limited edition cleansing oils.  For brightening -bursting with fruity harmony of prune harmonize- so airy and fresh.  This light-textured oil effectively removes dead skin cells containing melanin and heavy make-up enabling effective brightening. Empowered with Vitamin C derivative and Fruit Acid Mix, the Ultimate Removal System with higher removability swiftly removes make-up and impurities. After cleansing skin looks clarified, and more even toned.

Glow On Refill Blush - 5 new shades in pearl and matte texture for a complexion abloom with fantasy. From blissful pink to vibrant oranges, the range is newly enriched with vibrant dreams and feminine delight.
- p light yellow 020 - warm yellow highlight for a glowing shine day and night
- p soft pink 324 - lively sweet pink for the most blissful complexion
- p soft coral 332 - a softly delicate shade that blends rose and peach
- m soft orange 542 - warm sunny orange gives that lit-from-within glow
- p vivid orange 551- vivid blooming orange to brighten your facial impression

Unmask Palette Blue - Re-discover the joy of Shu Uemura’s professional atelier of color with three new special edition matte textured refills in charming pastel shades in a refillable quad custom case.  “Matte texture gives a more soothing, warm, and soft impression than pearl or glitter textures. even when exposed to a strong light, matte texture maintains its true color. Pale, soft, and warm colors are best suited to matte textures.” As soothing as a dreamy blue sky-an amplified aqua blue and delicate lilac shade that will leave a cool, feminine impression. Blue and violet gradation creates a rather cool spring look. Use yellow as the highlight and accent.

Unmask Palette Pink - Re-discover the joy of Shu Uemura’s professional atelier of color with three new special edition matte textured refills in charming pastel shades in a refillable quad custom case.  now everyone can easily achieve pro-level make-up gradation, color payoff, and ultra-smooth matte texture.  “Matte texture gives a more soothing, warm, and soft impression than pearl or glitter textures. even when exposed to a strong light, matte texture maintains its true color. pale, soft, and warm colors are best suited to matte textures.”   A beautiful combination of sweet pink rose petal flush and vibrant bright pink that instantly charms. The neutral pink shade may also be used as a base. Apply faintly around the eyes to create a cute impression.

Unmask Palette Green - Re-discover the joy of Shu Uemura’s professional atelier of color with three new special edition matte textured refills in charming pastel shades in a refillable quad custom case.  Now everyone can easily achieve pro-level make-up gradation, color payoff, and ultra-smooth matte texture.  “Matte texture gives a more soothing, warm, and soft impression than pearl or glitter textures. even when exposed to a strong light, matte texture maintains its true color. pale, soft, and warm colors are best suited to matte textures.”   A variety of fresh pastel greens- light minty tint of spring green and bright grassy green that evoke the ripe fields of spring. not pop, but an active, energetic femininity.

Rainbow Feather False Lashes - Dreamy lashes maximize your colorful make-up fantasy festivities.  Dramatize your look with fluffy, colorful feathers or accentuate your eyes with feather-light lashes!   A pair of lashes with exploding with fluffy green, pink, orange, blue and yellow feathers. Colored feather tips are hinged by pink and white nylon lashes.   “Feather adds new textures for even richer make-up expression. These are to add a sense of fun and playfulness, liberate your mind. I designed them to create a colorful and soft impression. Bending the band a little will make them softer and easier to apply and wear. ” Yuki Asano, International Make-up Director.

Rainbow Feather False Lashes - Dreamy lashes maximize your colorful make-up fantasy festivities.  Dramatize your look with fluffy, colorful feathers or accentuate your eyes with feather-light lashes!  A rainbow of colored feathers graphically accented by black lash hair.  “Feather adds new textures for even richer make-up expression. These are to add a sense of fun and playfulness, liberate your mind. I designed them to create a colorful and soft impression. Bending the band a little will make them softer and easier to apply and wear. ” Yuki Asano, International Make-up Director.

Drawing Pencil Gold - Play with a pearly colorful eyeliner to draw defining lines. Matches eye shadow colors perfectly for both monochromatic color coordination and vibrant enhancement.  Define with a glamorous pearly golden accent.

Drawing Pencil White - Play with a pearly colorful eyeliner to draw defining lines. Matches eye shadow colors perfectly for both monochromatic color coordination and vibrant enhancement.  Attention-getting white brightens eyes in the most unexpected way.

Rouge Unlimited Blossom Dream - The prelude to a beauty dream begins by adding an alluring tint to lips, the ultimate symbol of femininity. A combination of nudey pastel colors in 2 dreamy limited edition shades are offered.
- Bright Orange - stain lips with this unusual subdued tangerine orange to make your dream brighter
- Dark Beige - warm beige with a hint of pink is a sensual neutral, to enhance your natural glow from within

Gloss Unlimited - The rebirth of gloss unlimited.  This new shape memorizing lip gloss is designed to create unlimited mirror shine with “3D shape-memory technology” to give lips a high shine veil that maintain voluminous shine. The new applicator traps gloss inside the circle and slant oval shaped applicator fits perfectly with the lip shape to achiever precise application in one stroke by gradually evening out the gloss on your lips providing a new and sophisticated gloss experience.  The comfortable, light texture melts into lips through a moisture active complex formula that includes a new lotus flower extract nourishes and protect fragile lips and a special rich blend of botanical oils for moisture comfort. Lips feel moisturized all day long.
- at 10g - sparkling silver
- at 20g - dazzling gold
- or 20s - light creamy coral
- pk 40g - sparkling fuchsia
- pk 10g - sparkling baby pink

Rouge Unlimited Supreme Matte Blossom Dream - The prelude to a beauty dream begins by adding an alluring tint to lips, the ultimate symbol of femininity. a combination of nudey pastel colors in 2 dreamy limited edition shades are offered. 
- Bright Pink - supreme matte pink will turn heads and ignite your deepest desires
- Light Beige - say it with texture with this barely there.  Supreme matte nude lips to highlight a glowing beauty canvas

Hello rainbow colored false eye lashes - of course I will be skipping over this product since there is just no way that I would be able to pull this look off in any situation of my life.  Maybe Halloween...  That being said, there are a lot of shades in this collection that I will be skipping over this spring season, I might love the shades in the palette or in the tube but I could never wear them so there is no point in me ordering shades that I know already that I will not wear.

I think with this collection it will just be much easier for me to write about the handful of products that I love rather than go into why I will skip over half of the collection.  Anyone that has read this blog for the past few months or longer will know that I would never wear coral lipstick or bright blue eye shadow.  I like both of the Pink and Green eye shadow palettes, I think that I would be more likely to purchase the Pink.  The Pink palette contains a series of matte shades in deep pinks and neutrals and I would get a lot of wear from these shades this spring.  The Green palette is another mix of greens and neutrals, I would get use from this one and I like it but I think that if I had to pick a favorite then I would go for the Pink palette.  I have been all over pink eye shadows this spring and this palette would be a very solid accent to my collection. 

The rest of the products that I am attracted to in this collection are mostly pink shades, I love the bright pink shade of the Rouge Unlimited Supreme Matte lipstick, I want to add this shade to my collection very soon.  I also really like the pale pink shade of the Gloss Unlimited, this is another shade that I will use a lot over the spring and summer.  I also like the silver lip gloss but I don't know how much I would use it, either on its own or applied over lipstick so I will table this decision for a few weeks.

This is a stronger collection from Shu Uemura but I have been finding that ever since this company was pulled from United States distribution, the shades and products are getting harder and harder to wear.  The eye lashes in this collection would work best on a Japanese cartoon character and I feel that this will be the way the company continues to trend in the future...

photo courtesy of Shu Uemura

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