Friday, January 25, 2013

Urban Decay Oz Eye Shadow Palette - Theodora Eye Palette

Urban Decay has teamed up with the creators of the upcoming movie Oz: The Great and Powerful and are celebrating the release with two brand new, limited edition eye shadow palettes.  One eye shadow palette represents the Good Witch and the other one represents the Bad Witch, one palette looks as though it will be good for day looks and the other for nighttime looks.  Any palette from Urban Decay will always catch my eye so of course I want both of them!  Theodora is played in the movie by Mila Kunis and these eye shadows shades have been made to complement her coloring and her costumes in the movie.  We are going to start with Theodora right now and then the next post will be all about the Glinda palette.

Theodora is the "Bad Witch" palette, it contains shades that are deeper and smokier, all of these shades are on the more neutral side so they can be dressed up or down depending on the look created and mode of application.  On the top of the my head, I know that I would use many (if not every single one) of these shades a lot, they will all mix well together and will work so very well with both of the Urban Decay Naked Palettes.  However, do I really need this palette if I own and use both Naked Palettes on a regular basis?  Technicially the answer should be no but since I love Urban Decay palettes and use them all the time, I know that I will end up ordering this palette and getting lots of use from it all throughout the year.

As of right now, these two palettes are exclusive to Sephora but I am sure that they will come out on the Urban Decay website and then to Ulta and select Macy*s very soon. 

"One of two gorgeous limited-edition palettes inspired by the Disney movie “Oz the Great and Powerful.”  Inspired by the Disney film’s theme of good witch vs. bad witch (and the good witch/bad witch dichotomy in all of us), Urban Decay created two collectible palettes loaded with beautiful, never-before-seen shades. Recreate Theodora’s captivating, edgy look with eight all new and exclusive eye shadows in six pans (this set includes two duo-shades that are split in half, with a different color on each side of the pan). Every shade features Urban Decay’s Pigment Infusion System™, the proprietary blend of ingredients that gives each shade its velvety texture, rich color, serious staying power, and blendability."

"The Theodora Palette incorporates Urban Decay’s Build Your Own Palette format for total versatility. When you finish the original shades (or whenever you get the urge to experiment), just pop them out and pop your favorite UD shadows into the cool collectible tin. It features a moody, colorful skyscape flanked by Rorschach-like patterns, with Urban Decay and the name of the film in foil lettering."

Contained in this palette is the new formula of Urban Decay's Eye Shadows, a 24/7 Glide-On Eye Pencil, and a Super Saturated High Gloss Lip Color (a product that I really want to try!).  Let's look at the products and shades in the Theodora Palette!

Eye Shadow - Urban Decay’s groundbreaking new eye shadow formula.  This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact.  The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.  The new assortment of shades features bestselling favorites, all new shades, and several shades previously available in past palettes. Packaging was inspired by NYC subway tokens; the chromed gunmetal compact with a clear window allows you to see your shade and pop your shadows out and into one of the new customizable palettes.
- Broken - pale cream satin
- Beware - warm brown matte
- Bewitch - dark chocolate brown satin
- West - deep metallic brown shimmer
- Spell - black satin with green and gold shimmer and gold metallic with tonal glitter
- Jealous - pale green pearl and dark green pearl

24/7 Glide-On Eye Pencil - A dynamic eyeliner pencil in a rainbow of shades.  Glide on color that stays put for the duration of your non-stop, on-the-go day! These cushiony, creamy eye pencils deliver powerful, vibrant color that slides on smooth and stays soft and creamy for blending (about 30 seconds), then dries to a long-lasting finish that won't budge. Line eyes with a hint of color or go for the full artistic, multi-hued effect. Truly inspired, these pencils go all day and all night.  Created with 50 percent moisturizing ingredients suspended in a sophisticated waterproof formula, this brilliant collection of eye essentials offers long-lasting color and a dreamy, creamy feel when applied.
- Zero - black

Super-Saturated High Gloss Color - Urban Decay's creamiest, most sumptuously pigmented lip pencil.  This formula delivers all the opaque, saturated, high-impact color of your favorite lipstick and an arresting high-gloss finish in one chubby pencil. And with a dynamic bright to deep shade range in creamy and sparkly textures, the runway-ready possibilities are endless. Even the glittery hues in this collection of high-gloss lip pencils feel smooth on your lips (and leave not a trace of sparkle grit). This conveniently portable pencil's high-gloss shine can be blotted for a more stain-like effect, but no matter how you wear it, the color lasts. Free of mineral oil and paraffin, this formula contains plant-derived ingredients that nourish lips. Because the barrels and boxes are color-matched to each shade, locating the color you want is easy, even in the deep, dark depths of an oversize tote.
- Theodora - bright red cream

Goodness, I know that I would get so much use from this palette and this might be one of the few on the market today that I would rally use every single color and product in it.  I think my favorite of the eye shadow shades is on of the ones that was created just for this palette; Spell is contains two shades in one compact, one is the black spiked with green and gold shimmer and the other is the gold metallic with warm glitter.  I would love to see Urban Decay separate these two shades and then bring it out in their permanent collection.  I am already beginning to envision all the ways that I could use this shade.  The rest of the shades will work very well to create all kinds of neutral eye looks but are nothing unique, Spell is the most unique and special shade contained in this palette.

I already own at least one eyeliner in Zero (I think that I might actually own two or three from all the palettes and sets that it has been contained it) but I really like this product and I use black eyeliner all the time so I am more than happy to add another one of these top-rated eyeliners to my collection.  The red shade of the Super-Saturated High Gloss Color will be another red that I will end up falling in love with, I have used very few lip products from this company but have ended up loving every single lip gloss that I ever tried from this company.

Theodora is a strong contender for my favorite of the two palettes but we need to look at Glinda before I can decide!

photo courtesy of Sephora

No comments: